Product Information:
Date of Issue: 23 August 2013
Number of Copies: 812.000
Print Style: Offset
Design: Anita Kern
Type: Sondermarke
Printed: Joh. Enschedé Stamps B.V
The present commemorative is the start of a new series presenting classical traditional costumes (tracht), hence a series that constitutes an interesting combination of tradition, love of the home country, fashion and everyday life in a contemporary interpretation and a corresponding pictorial language.
The first stamp presents the costume from Gmunden, a charming small town on the north banks of Lake Traunsee in the Upper Austrian Salzkammergut. Back under the Austro-Hungarian monarchy, Gmunden was regarded as a popular spot for a summer holiday, and even today the town with its approx. 13,000 inhabitants is one of the most popular holiday resorts in the region. The term tracht (from Old High German “traht(a)”, Middle High German “dracht”: “what is worn”) is generally defined as a traditional or historic costume.
It is the dress code for a specific area, a province or members of specific groups of the population or professions. In many parts of the world, traditional costume has largely vanished in the course of globalisation, which has also included culture and fashion, and is only still worn in the form of “festive costumes”. In many areas however, people still wear traditional clothing for everyday use – the kilt in Scotland, the sari in India or the kimono in Japan are, at least as far as concerns the stereotypical image, the dirndl and the lederhosen in Austria.
The origin of the regional popular costume dates back to the Biedermeier age and the Rococo. In contrast to other types of clothing the Tracht is precisely defined in terms of colour, cut, choice of material and even the way it is worn. Generally a distinction is made between the “everyday Tracht” and the “festive Tracht”, the latter often being a very complex piece of work. The success of the Gmunden Tracht is probably due to the fact that while retaining the tradition aspect it has changed slightly again and again over the course of time, reflecting the influence of fashion. The dirndl was sometimes longer, sometimes shorter, and also the colours of the individual items have changed regularly. However, in Gmunden the Tracht is still alive and is certainly more than just a relic from bygone days. And it almost goes without saying that the people here attend festive occasions in their best gear – and that is quite simply the attractive Dirndl and the smart Janker jacket.
Date of Issue: 23 August 2013
Number of Copies: 812.000
Print Style: Offset
Design: Anita Kern
Type: Sondermarke
Printed: Joh. Enschedé Stamps B.V
The present commemorative is the start of a new series presenting classical traditional costumes (tracht), hence a series that constitutes an interesting combination of tradition, love of the home country, fashion and everyday life in a contemporary interpretation and a corresponding pictorial language.
The first stamp presents the costume from Gmunden, a charming small town on the north banks of Lake Traunsee in the Upper Austrian Salzkammergut. Back under the Austro-Hungarian monarchy, Gmunden was regarded as a popular spot for a summer holiday, and even today the town with its approx. 13,000 inhabitants is one of the most popular holiday resorts in the region. The term tracht (from Old High German “traht(a)”, Middle High German “dracht”: “what is worn”) is generally defined as a traditional or historic costume.
It is the dress code for a specific area, a province or members of specific groups of the population or professions. In many parts of the world, traditional costume has largely vanished in the course of globalisation, which has also included culture and fashion, and is only still worn in the form of “festive costumes”. In many areas however, people still wear traditional clothing for everyday use – the kilt in Scotland, the sari in India or the kimono in Japan are, at least as far as concerns the stereotypical image, the dirndl and the lederhosen in Austria.
The origin of the regional popular costume dates back to the Biedermeier age and the Rococo. In contrast to other types of clothing the Tracht is precisely defined in terms of colour, cut, choice of material and even the way it is worn. Generally a distinction is made between the “everyday Tracht” and the “festive Tracht”, the latter often being a very complex piece of work. The success of the Gmunden Tracht is probably due to the fact that while retaining the tradition aspect it has changed slightly again and again over the course of time, reflecting the influence of fashion. The dirndl was sometimes longer, sometimes shorter, and also the colours of the individual items have changed regularly. However, in Gmunden the Tracht is still alive and is certainly more than just a relic from bygone days. And it almost goes without saying that the people here attend festive occasions in their best gear – and that is quite simply the attractive Dirndl and the smart Janker jacket.
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